Kerala Cine Exhibitors Association was founded to protect the interests of the Kerala Film Exhibitors. It was the first such fraternity of the Cinema Exhibitors.There was no other motive than to help the exhibition industry by jointly working with the Film Distributors Association and to collectively request to the government for benefits for the industry.

However in due course a group of exhibitors who were releasing movies (a release is the time when a movie is first screened),  formed another association called the Film Exhibitors Federation. The only agenda was to ensure exhibitors who don’t have release shouldn’t get it.

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